Early Stage CPG Investment

Backing the brands people actually reach for

HBF Investments partners with early stage consumer packaged goods companies building products with genuine market demand, authentic brand identity, and long term growth potential.

Who We Are

Investors who understand the consumer.

HBF Investments is an early stage investment and advisory firm focused exclusively on the consumer packaged goods space. We back founders building brands that solve real problems and create genuine connection with their customers.

Beyond capital, we bring hands-on operational experience in brand building, content strategy, and go-to-market execution. We work closely with our portfolio companies to help them grow.

We are based in Miami and invest across the United States, with a particular focus on the emerging CPG ecosystem in the Southeast.

Investment Focus

What we look for.

Authentic Brand Identity

Brands with a clear point of view and a genuine reason to exist. Not just a product, but a story that resonates with real people.

Proven Market Demand

Early signals that consumers want what the brand is building. Organic growth, repeat purchase behavior, and word of mouth.

Founder Conviction